Murtagh Digital

Last updated: 19/1/2026

Introduction

These Terms of Service (“Terms”) govern your use of the website and services provided by Murtagh Digital (“we”, “us”, “our”). By accessing our website or engaging our services, you agree to be bound by these Terms.

If you do not agree with these Terms, please do not use our website or services.

Services

Murtagh Digital provides digital marketing services including, but not limited to:

Lead generation

Paid advertising management (Google Ads, Meta Ads, etc.)

Funnel and landing page setup

CRM, automation, and follow-up systems

AI and messaging systems

Marketing consulting and strategy

Specific services, deliverables, timelines, and pricing are agreed separately in writing (email, proposal, contract, or invoice).

No Guarantee of Results

While we apply industry best practices and proven strategies, we do not guarantee specific results, including but not limited to:

Number of leads

Sales or revenue

Cost per lead

Return on ad spend

Performance depends on multiple factors outside our control, including market conditions, offer quality, follow-up speed, client responsiveness, and advertising platform policies.

Client Responsibilities

Clients agree to:

Provide accurate and truthful business information

Respond in a timely manner to requests for approvals or materials

Use generated leads ethically and in compliance with all applicable laws

Ensure their own compliance with GDPR, US state law, data protection, and consumer laws

Murtagh Digital is not responsible for missed opportunities caused by delayed follow-up or poor internal sales processes.

Payments and Fees

Fees are agreed in advance and may include setup fees, retainers, performance-based fees, or one-off project fees.

All invoices are payable by the due date stated.

Late payments may result in paused services or terminated access to systems.

All fees are non-refundable unless otherwise stated in writing.

Messaging, SMS, and A2P Compliance

Where messaging, SMS, or automated communication systems are used, messages may include:

Responses to enquiries
Service-related updates or follow-up
Information related to our services
Marketing or promotional communications where consent exists

Messages are sent only to contacts who have opted in or have an existing business relationship.

We do not send spam.

Message Frequency and Costs

Message frequency varies depending on campaign type and context. As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Opt-Out Instructions

Recipients may opt out at any time by replying STOP or using other provided opt-out methods. For help, reply HELP or contact us at info@murtaghdigital.com.

Carrier Liability Disclaimer

Carriers are not liable for delayed or undelivered messages. SMS and messaging services are provided through third-party carriers and mobile network providers. We, along with our messaging service providers and mobile carriers, are not responsible for:

Delayed or undelivered messages
Messages sent to incorrect phone numbers due to user error or outdated contact information
Service interruptions, outages, or technical failures of mobile networks
Messages blocked, filtered, or marked as spam by carrier systems
Any damage, loss, or injury resulting from message content
Changes to carrier policies or network availability

Messages are delivered on a "best effort" basis and are subject to carrier routing, network availability, and anti-spam filtering systems beyond our control.

We reserve the right to suspend any campaign or account that violates messaging policies or applicable regulations.

Data Protection and Privacy

We process personal data in accordance with our Privacy Policy and applicable data protection laws, including GDPR.

We do not sell personal data.

Clients are responsible for ensuring they have lawful permission to contact their leads and customers.

Intellectual Property

All materials created by Murtagh Digital (including ads, funnels, copy, designs, and systems) remain our intellectual property until paid for in full, unless otherwise agreed.

Upon full payment, clients receive a non-exclusive licence to use the materials for their own business.

Limitation of Liability

To the fullest extent permitted by law, Murtagh Digital shall not be liable for:

Loss of profits or revenue

Loss of data

Indirect or consequential damages

Advertising account suspensions or platform changes

Our total liability shall not exceed the amount paid by the client in the previous 30 days.

Termination

Either party may terminate services with written notice in accordance with the agreed terms.

We reserve the right to terminate services immediately if:

These Terms are breached

Illegal or unethical activity is suspected

Payment obligations are not met

Third-Party Platforms

We are not responsible for outages, policy changes, or actions taken by third-party platforms including but not limited to:

Google